Like it or not, you’re operating your business in a climate that actually encourages consumers to post their opinions and complaints on review and social media sites. Your company’s success or failure, in large part, hinges on the effect that your current online reputation has on those that want to use your product or service.
Shoppers today want to know that you have a good business reputation to ensure they are making a wise purchase decision.
A 2014 study found that “Almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business.
What’s more, 4 out of 10 consumers do so as a regular action”. (see graphic below). For a local business, no matter what the niche, this information shows that positive reviews are vital! All Business need to pay careful attention to what is written about them. Online business owners should be managing their reputation rather than letting it happen randomly.
Online reviews for a successful business need to be positive, numerous and continuing to occur on a regular basis.
The same study further found that “67% of consumers say that they read up to 6 reviews when researching a buying decision (vs. 77% in 2013) and that 85% of consumers say they read up to 10 reviews (vs. 92% in 2013), in addition 7% of consumers say they read 20+ reviews (vs. 2% in 2013)”. (see image below)
It is significant that an increasing number of purchasers (85 % now) are reading 10 reviews before they feel they can trust a local business. This shows that 10 positive reviews or more are necessary. Businesses not having this basic number of positive reviews are definitely loosing a lot of business to their competitors who are paying attention to this trend.
More than that, If the recently given 10 reviews are not all positive, but instead have negative reviews mixed in, the average consumer won’t look beyond this fact before deciding to buy elsewhere. It’s not only vital to get steady positive online ratings but also to ‘manage’ any possible bad reviews so that they are not visible on your record.
It is then vital for every business to:
- Motivate all your clients to make reviews so that you have a steady stream of fresh reviews.
- Have the ability to monitor the incoming reviews so that positive reviewers can be directed to important online review sites to improve your reputation.
- Have the ability to manage negative reviews so that action can be taken to change the reviewers mind before they make a bad review that will negatively affect your business
How Can We Help You Use These Facts To Your Business Advantage?
According to Wikipedia, here is the definition: “Reputation marketing has evolved from the marriage of the fields of online reputation management and brand marketing. In the socially connected world of the new millennium a brand’s rep is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.”
What Impact Will Our Online Reputation Management Services Have on Your Sales?
A good name is a terrible thing to lose. Unfortunately, it can be lost way too easily, and when it is, your sales are sure to suffer.
Then, there’s the star system. Anyone who has visited the Yelp site knows that its reviewers rate their level of satisfaction from one to five based on the star system. Other sites are following the pattern, and these stars really do matter. Studies show that the gain or loss of just one star will result in a five to nine percent increase or decrease in revenue. Some businesses have actually lost as much as 20 percent in sales following a negative review.
In fact, we have found that a business usually needs to receive at least 10 five-star reviews before prospects will trust it at all. Given the fact that a large number of satisfied customers will never bother to write a review, this can pose a bit of a problem for you to say the least.
Where Exactly Are You Getting Reviewed?
Many online sites today that exist for the sole purpose of providing online reviews are having an increased influence over the purchasing decisions of your prospects. So you need to keep a look out for reviews being posted about you on Facebook, Twitter and Yelp. In addition, if you rely on local traffic you will also have to monitor Google Plus, Yahoo Local, Google Maps, City Search and Local.com.
However, those aren’t the only sites you need to keep a close watch on. Our reputation management team has identified these others:
- Angie’s List, which offers over 1 million paying subscribers unbiased reviews on a local basis.
- The Better Business Bureau, a newcomer to the online reviews scene whose historically trusted rep has already earned respect.
- Buzzillions, a review site with a focus on electronics, clothing and sporting equipment.
- Epinions, a generic provider of reviews about practically anything a buyer could purchase on line.
- Insider Pages, a site with a focus on the medical and health care fields.
- Judy’s Book, a specialist in the provision of such review lists as “The Top 10 Places to Get a Margarita.”
- Merchant Circle, a promoter of businesses via a coupon-based advertising system.
- Open Table, which allows visitors to make restaurant reservations online and review the places at which they have eaten.
- Power Reviews, a site that uses SEO and social networking to connect users with products in which they have an interest.
- Site Jabber, a website that reviews websites.
- TripAdvisor, whose reviews target the traveling crowd.
- Wize, a site designed to advise consumers on the best and worst products in the realm of electronics and appliances.
What Are They Saying Behind Your Back?
Any businessman has to face the truth: people are talking. To find out what they’re saying, you have to check the review sites, one by one. It’s crucial you do this as well, because if you don’t know that you’ve left a poor impression, you won’t be able to take any steps to correct it.
That’s right: It’s not enough simply to know what your prospects are saying. You’ve got to do something about it, and you can’t just do it once and be done with it. These sites update constantly and require continuous monitoring. Many business owners have difficulty finding the time to do this. That’s where our reputation marketing services come into play.
Proactive Online Reputation Management
Although the way your business treats your customers, prices your products or performs your services are important factors in building up a good rep, these things are only part of the story. In this online age, a business that wants to thrive and survive must take proactive steps to protect its good name through positive online reputation management.
That’s why it is vital to deal with negative reviews in a timely fashion. People remember the bad far longer than they do the good.
How Can Our Reputation Marketing Firm Help You
No company that wants to stay healthy can leave itself vulnerable to the unpredictability of the reviews being written about it online. It’s absolutely vital for your business to build and defend your online name through proactive online reputation management. Unfortunately, this takes a lot of time and effort. As a business owner you may have neither the inclination nor the expertise to do it effectively.
That’s where a reputation management firm that has a talent for reputation marketing can go the extra mile.
As authorities in the field of reputation management, we know how to build or restore your good name, and we will take the necessary time and care to get it done right. Our specialists in reputation marketing will monitor the situation to nip any problems in the bud and turn a bad rep golden before anyone can take it to heart.
By the time we’ve performed our reputation marketing magic, your name will be so squeaky clean that new customers will practically fall through your door. After all, happy patrons mean additional sales, and that equates to money in the bank for you.
Reputation management is our business. We have the reputation marketing skills to get these things done, and if you’ll give us the opportunity, we can make it happen for you.